A BRAND BY WOMEN, FOR AUTHENTIC WOMEN

At Misfit Ladies, we believe authenticity isn’t just a buzzword—it’s a way of life. Founded by two bold, creative women, our brand exists to celebrate individuality, resilience, and the unapologetic strength of being yourself.

We create for the women who rewrite the rules, embrace their quirks, and own their stories. Because being authentic isn’t about fitting in; it’s about standing out—and loving every second of it.

OUR STORY

The Misfit Ladies Story: A Tale of Friendship, Reinvention, and Defiance

Misfit Ladies was born from the epic reunion of two long-time friends, Ana Monte and Adriana Melo. After decades of following separate paths—because, you know, life—they crossed paths again. But this plot twist didn’t unfold in sunny Brazil; it happened in Canada, land of endless winters and deep introspection. Together, they decided to create something as unique as they are: a brand that celebrates authenticity, resilience, and feminine strength at its finest.

Ana Monte, the talented designer and creative force of the duo, could definitely have “reinvention” as her middle name. Originally from Porto Alegre, she’s travelled the map and lived through countless phases (haven’t we all?). Eventually, she landed in Canada, where she redefined her life and career, navigating immigration, the pandemic, and the usual chaos of starting from scratch. Now, at 51, Ana blends design with purpose. Her mission? To empower women who, like her, look at society’s labels and say, “No, thanks. I’ll do it my way.” And she does it all with humour and lightness—because being serious all the time? Not in her playbook.

Adriana Melo, co-founder and the strategic powerhouse behind Misfit Ladies, is a designer who brings an unbeatable mix of positivity and creativity to the brand. Her journey of self-discovery in Canada transformed her into the ultimate “super-carer,” infusing Misfit Ladies with a mission: to inspire women to embrace their uniqueness and write their own rules—or tear them up altogether if that feels right.

Together, these two incredible women created Misfit Ladies, a brand about so much more than selling products. It’s a movement for women who look at societal norms and go, “So what?” Through their creations—from home goods to accessories and self-care products—they’re not just offering beautiful items; they’re offering an experience. It’s an invitation to discover yourself, connect deeply, and most importantly, take pride in being a true “misfit” at heart.

Because honestly, who said you need to fit in to be amazing?

FULL-CIRCLE OF EMPOWERMENT

At Misfit Ladies, we’re on a mission to close the circle of empowerment. Inspired by the trailblazing women who broke barriers before us, we’re committed to paying it forward.

Soon, a portion of our profits will directly support women in vulnerable situations—women in need of hope, strength, and opportunity.

It’s more than giving back; it’s about honoring the past while empowering the present. Together, we’re building a legacy where women lift each other up and create a brighter, unstoppable future.

Photo by Priscilla Du Preez on Unsplash